How to Use Pinterest in Less than 1 Hour a Day

Pinterest marketing in less than 1 hour a day
We’ve all experienced the vortex of time on social media — especially with Pinterest. But, guess what? I use Pinterest in less than one hour a day. And still get results.

Get a Timer


You need a timer. I prefer the old fashioned kitchen timers. Do whatever works for you.

Find a Pinning Schedule

Decide what three times of day you’ll pin. Maybe mid-morning, afternoon, and late evening.

It’s important to pin frequently in short bursts, even if it’s not always at optimal times. However, optimal times will improve your results.

Of course, these times depend on your target market. Mashable quotes a study from Bitly saying that Saturday mornings are the best time. However, that’s not true for my audience of moms. I’ve found that for my audience of parents, late evening U.S. times are best.

I like this infographic from Curalate that breaks down the optimal pin times by category — tech, automotive, fashion.

Just experiment and find the best times for you.

6 Steps in 10 Minutes

Ready to go fast? Use your 10 minutes wisely. Consider your marketing goals as well as your audience so you can make quick decisions about what to pin.

(P.S. This is not a time for you to be pinning for your sister-in-law’s wedding. This is marketing your business.)

1. Set your timer for 10 minutes.

2. Scroll and scan — go fast.

3. Right-click pins that catch your eye, open in new tabs but don’t look at them. Keep scrolling.

4. After 6-7 minutes, look at your new tabs, repin the best ones in a variety of categories. (Don’t pin all recipes or all quotes. Don’t pin more than 10 per session.)
(You can always save those pins for another 10 minute session)

5. Include 1 pin of your own content.

6. Get off. Repeat throughout the day.

So Fast You’re Sweating

If you only do this several times a day, you’re actually accomplishing your Pinterest goals in 30 minutes. Which is great!

Off you go – let me know how it goes.

3 Easy Steps to Update Blog Archives for Pinterest

3 steps to update old blog posts for Pinterest
If you’ve been blogging for longer than a year, then you have blog posts that aren’t optimized for Pinterest. (I have 4 years worth on Imagination Soup. Ugh.)

It’s well worth going back to your popular posts (or posts that have potential) and optimizing them for Pinterest.

So very worth it.

Even though it’s work.

Here’s why. This week, I updated an old post and went from a lack-luster under-100 repins to over 1,000 in two days. Just because I updated the post for Pinterest. (And made an eye-catching pin!!)

Here’s what you need to do for each post to make it Pinterest ready.

Steps to Update Your Old Blog Posts for Pinterest

1. Revise the post for readability.

I’m a better blogger every year. If the post is several years old, I always rewrite, reword, reorder to make it better.

2. Update the image for Pinterest. Make sure it’s well-lit, beautiful, and vertical.

Change the images if you need. Or at the very least, add a vertical, pinnable image.

My original post had this (horrific) image:
archived image
(horizontal and ugly)

My updated post has this beautified image:
improved image on archived post
(vertical, eye-catching, beautiful)

3. Title all images correctly, including any that you didn’t update.

An image title directly off your camera will be something like DSC_040 or IMG_34.

A stockphoto might be istockphoto234879.

Neither title is Pinterest ready.

Retitle each image with the 1) title or your post or 2) description of the image using SEO-friendly language.

Your new image title could be something like 3 Steps to Making Homemade Ice Cream. Whatever the title is, make sure it captures the content of the photograph or blog post.

My original image was titled “5-finger-test-345×143”.

My new image is titled “just right reading level” but I have my pin it button set up to pin the title of the post.

So, Update and Pin

You can get new life out of your old posts — a fantastic option for when you need a blogging break over the summer. That’s what I’m looking forward to doing anyway.

Set a Realistic Goal

Don’t try to update all your old blog posts at once. That would take forever. Instead, set a realistic goal of doing 2 or 3 a week.

Do you have a similar blog update success story like mine? 

Go you!!

Pinterest Savvy Free Today on Amazon

Free Pinterest Savvy Book
Jump up for joy! (Then sit back down and keep reading.)

Pinterest Savvy is free on Amazon today, April 2, through Thursday, April 4!

Get it now.

Then click HERE to tweet this amazingly awesome news.

Pinterest Savvy Book is FREE on Amazon

It’s my spring gift to you. 🙂

{happy dance!}

If you already own it, tell a friend so they can get a gift from you, too.

Sample post on Facebook: Pinterest Savvy is a must-read book, FREE on Amazon today.

Don’t forget to download the free chapter guides.

Pinterest Savvy Chapter Guides FREE

I highly recommend this book if you want to use Pinterest in the best way possible whether for business or pleasure or both!” – Gail Rodgers, owner of Moonwishes

The minor changes I made to my Pinterest approach after reading Melissa’s book increased my followers by 20% (1000s) within 12 days of reading the book.” – Marnie, blogger at Carrots are Orange

Since I’ve read Melissa’s book and made some simple but smart changes that she suggested, my Pinterest following has increased by more than 8,000 followers – in only about three weeks.” – Amy Mascott, entrepreneur at Teach Mama


Now you can go back to jumping up and dancing! (Just take a photo though so you can post it later on Pinterest.)

Download the book now!!

P.S. Register yet for the free webinar I’m offering this Friday– Grow Your Business with Pinterest. Hope to see you there.