What to Do If You’ve Got a Wonky Pinterest Feed (It’s Pinterest Personalization)

NEW Pinterest Personalization

If you’re seeing popular content, and not the content you liked and wanted to see on your Pinterest feed, you’re not alone.

So, here’s the deal . . .

Pinterest added a new “personalization” setting to your account.

Which means your feed will look different.

You’ll see pins from pinners you didn’t like.

Which means your settings look something like this – with the personalization including sites you’ve visited recently.

account personalization Pinterest

According to Pinterest, if you go to a Pinterest-infused site (is this like a fruit-infused water?), Pinterest uses a cookie to track your visit. Then, when you log in to Pinterest, that cookie personalizes Pinterest pins for ya.

They’re just trying to be helpful.

Right?

Pinterest I love you but this, . . . I’m not so sure about. Although, one could argue very convincingly that everyone else is doing it. (Google, Amazon, Facebook.)

Hmmmm.

If you don’t want Pinterest to show you pins from other sites, including old pins that are popular — change your personalization setting, clear your recent searches, and clear your recent contacts.

Then save.

Everything is back to normal.

account personalization step 2

What are you going to do?

Give it a try or change back to the old way?

(big thanks to Alea of Premeditated Leftovers for the heads up about this!)

Growing on Pinterest from User-Expert, Deb Chitwood

Pinterest success with Deb Chitwood
Interview with top Pinterest user-expert, Deb Chitwood, on her success.

I {Heart} Social Media: What is the benefit for you to be on Pinterest?

Deb: I love social media in general, but Pinterest has been my favorite social media format from the time I first discovered it. I’m a visual learner, and I love that it’s so visually appealing. It’s my favorite way to save posts I want to refer to later. I guess I’m a natural curator, so it really appeals to me to “collect” posts about a specific theme onto a pinboard.

As homeschoolers, my family used unit studies. As a blogger, I’ve enjoyed publishing posts about a variety of Montessori-inspired unit studies. It was easy to extend my unit studies to Pinterest by creating pinboards around specific unit studies. I like that I can publish a post with a Montessori-inspired unit study and then add activities of all kinds to my related pinboard. It gives my readers many more resources than I could put in one post. So I began with many of my pinboards as unit studies. (The one with the most followers is my Dr. Seuss Unit Study Board after it was featured by Pinterest a couple of years ago.) I also have lots of kids’ activity pinboards with a holiday or seasonal theme.

I mainly just focus on pinning what my readers and I will find helpful. Pinterest is my #1 source of traffic each month, so that’s been a definite benefit as well.

I {Heart} Social Media: Do you follow a daily or weekly schedule?

Deb: I typically pin every day. When I publish a post, I pin it that day and then repin it to other boards throughout the week. I keep records of pinboards and dates for each post. I don’t normally keep lots of records, but it’s much easier with Pinterest to have records.

I {Heart} Social Media: What kind of pins get the most click-throughs to your site?

Deb: I’ve had the best luck with posts that are specific to my niche … especially Montessori-inspired posts and kid-related roundup posts that I’ve published. I try to publish a Pinterest-ing image for each post, which makes a big difference. I always publish a collage or another image with text at the beginning of a roundup post so that people don’t pin other bloggers’ individual images from my post. I’m still working on updating the images from my pre-Pinterest posts, though, which seems like a never-ending process.

I {Heart} Social Media: What tips do you have for intermediate users who are trying to increase followers and repins?

Deb:

  • Have a Pinterest-ing image (vertical if possible) for each post.
  • Don’t pin the same post to different boards without a gap. I generally pin my post to one board per day until I feel it’s on the amount of boards I prefer. I don’t always get my posts pinned to every board I’d like, but I get them all on a few at least.
  • Try to join some large collaborative boards in your niche if you haven’t already.

I {Heart} Social Media: Do you cross-promote on other social media – and if so, how does that work?

Deb: I haven’t started sharing my pins on Facebook, but I’ll have a post sharing a specific pinboard on Sulia, Facebook, and Twitter once a week or so. In my Sulia posts, I often include a link to a related pinboard of mine.

I {Heart} Social Media: Anything else you want to share that will help us improve our Pinterest skills?

Deb: Try to fit most of your pinboards to your niche. Find what your unique gift is and use that to create a special emphasis for your pinboards.

I {Heart} Social Media: Thanks, Deb!

Find Deb on Pinterest, Facebook, Twitter, and G+.

Readers, what do you have on your to-do list after reading Deb’s advice?

Get Big on Pinterest Deb Chitwood

Want More Followers on Pinterest?

If one of your marketing goals is to increase your followers on Pinterest, try this strategy: Embed a board on your blog post(s) for your readers to follow.

1. Pick a board you want to embed. Go to that board and copy the URL. It’s at the top of your screen in the white box.
Science Board URL

2. Go to Pinterest’s widget builder pagehttp://business.pinterest.com/widget-builder/#do_embed_board. Select “Board Widget” and enter your Pinterest Board URL.  (You can also do these same steps for Pin Widget and Profile Widget.)

3. Click “Build It.”

Copy the code at the bottom of the page.

copy code

4. Go to your blog post. Make sure you switch from “Visual” to “Text” mode. Scroll to the location where you want to insert the board and paste in the code.

embedded board code

This seems to be a bit buggy so I suggest that you do this LAST thing before you publish. For me, anytime I update or resave, the board disappears.

Now our blog readers will see your board content and follow you.

Don’t forget to track your starting numbers before you publish the post. Then see how much your followers increase.

Go forth and get followers! Good luck.

~ Melissa