What to Do If You’ve Got a Wonky Pinterest Feed (It’s Pinterest Personalization)

NEW Pinterest Personalization

If you’re seeing popular content, and not the content you liked and wanted to see on your Pinterest feed, you’re not alone.

So, here’s the deal . . .

Pinterest added a new “personalization” setting to your account.

Which means your feed will look different.

You’ll see pins from pinners you didn’t like.

Which means your settings look something like this – with the personalization including sites you’ve visited recently.

account personalization Pinterest

According to Pinterest, if you go to a Pinterest-infused site (is this like a fruit-infused water?), Pinterest uses a cookie to track your visit. Then, when you log in to Pinterest, that cookie personalizes Pinterest pins for ya.

They’re just trying to be helpful.

Right?

Pinterest I love you but this, . . . I’m not so sure about. Although, one could argue very convincingly that everyone else is doing it. (Google, Amazon, Facebook.)

Hmmmm.

If you don’t want Pinterest to show you pins from other sites, including old pins that are popular — change your personalization setting, clear your recent searches, and clear your recent contacts.

Then save.

Everything is back to normal.

account personalization step 2

What are you going to do?

Give it a try or change back to the old way?

(big thanks to Alea of Premeditated Leftovers for the heads up about this!)

How to Make Your Videos POP on Pinterest

make your videos POP on Pinterest
Posting a video on Pinterest works about as well as posting a selfie of your elbow.

It doesn’t.

The big reason videos don’t do well on Pinterest they’re horizontal. Sure it’s great for a computer or TV screen but not so much for the columns of Pinterest.

So how do you make your videos stand out?

Compare Video vs. Static Image

I did a test with a client of mine, Hip2Save, about 6 months ago. (Keep in mind that this was when they had under 1,000 followers.)

First, I pinned the video. It got a total of 5 repins.

Portable Mason Jars video

Then, I had a member of my team take screen shots of the video, and make a static 3 image collage with a title. It did much better with 18 repins.

portable mason jars static image

The static image collage works better because it’s vertical and thus, more eye-catching. Because Hip2Save has a ton of videos, it was essential for us to determine the best way to share these on Pinterest. Once we knew which to use, we could get the most repins and page views.

Make Your Own

You can easily create your own static collage for your videos.

1. Take screen shots. (I use SnagIt.)

2. Then create a photo collage with PicMonkey, Canva, or Photoshop Elements. Make sure you add a title with branding on the top or bottom.

You don’t get the playable video but you will get more exposure with greater repins.

That’s worth it, don’t you think?

The Secret of Storytelling with Images

the secret of storytelling with imagesSince we’re visual consumers, we need to be visual marketers, too. On Pinterest especially.

Visual storytelling, or storytelling with an image, is an art form — but it’s an essential skill for your marketing strategy kit. So how do you do it?

Visual storytelling makes me think of “Six Word Memoirs.” As you may know, good writing is concise — the less words, the better. But distilling your life story into six words is a challenge, right? In Smith magazine online, Dave Eggers writes, “Fifteen years since last professional haircut” for his 6-word memoir. Stephen Colbert says, “Well, I thought it was funny.” These are concise but tell so much about the person.

Now take this one step further. Instead of six words, use only one image.

(Gasp!)

Don’t worry – it doesn’t have to tell your life story. 🙂

But the image does have to tell a story.

Think National Geographic and Life magazine.

Is a picture is worth a thousand words?

NO. Not all pictures.

How do you discern if an image tells a story?

3 Questions to Ask

Ask yourself these questions:

1. Can you tell what’s going on? ( & does it make you wonder the backstory?)

aquarium

2. Does it make you feel something? (fear, wonder, sadness, delight)

at the beach

3. Is it real? (not staged)

446px-Lappland_USImmigrants

You’re looking for images that don’t require a title and that evoke interest in knowing more.

Practice

Use your 3 questions to evaluate these photos. Decide if the tell a story or not.

1. stock photo alarm clock

NO. This is a fine photo but it doesn’t tell a story, does it?

2. stock photo kids eating

YES. This gets the aaah factor, and we can tell what’s going on.

3. stock photo girl with doll

YES. We feel a sense of longing and sadness. We can tell the girl is left out of whatever is going on.

4. stock photo hand

NO. This photos, while colorful and interesting for that reason, doesn’t evoke emotion or tell a story.

Are you getting the hang of this?

I want you to apply these 3 questions to your photo selection.

Find images that capture emotion and story and you’ll connect more with your customers.