The big reason videos don’t do well on Pinterest they’re horizontal. Sure it’s great for a computer or TV screen but not so much for the columns of Pinterest.
So how do you make your videos stand out?
Compare Video vs. Static Image
I did a test with a client of mine, Hip2Save, about 6 months ago. (Keep in mind that this was when they had under 1,000 followers.)
First, I pinned the video. It got a total of 5 repins.
Then, I had a member of my team take screen shots of the video, and make a static 3 image collage with a title. It did much better with 18 repins.
The static image collage works better because it’s vertical and thus, more eye-catching. Because Hip2Save has a ton of videos, it was essential for us to determine the best way to share these on Pinterest. Once we knew which to use, we could get the most repins and page views.
Make Your Own
You can easily create your own static collage for your videos.
1. Take screen shots. (I use SnagIt.)
2. Then create a photo collage with PicMonkey, Canva, or Photoshop Elements. Make sure you add a title with branding on the top or bottom.
You don’t get the playable video but you will get more exposure with greater repins.
That’s worth it, don’t you think?