8 Types of Pin Descriptions: Which Knock It Out of the Box?

8 types of pin descriptions
Pin descriptions — betcha’ haven’t thought much about those. But, today I want to take a look at how your pin descriptions make the difference in getting a few or a lot of repins. Then I want you to do some testing.

8 Types of Pin Descriptions

1. Title – all caps
Pin Description title

2. Title – lowercase
pin description title lowercase

3. Excerpt from the blog post
pin description excerpt

4. Title + opinion
blog description title and opinion

5. Description + opinion
Pin Descriptions opinion and description

6. Opinion (only)
Pin Descriptions opinion

7. Looong description (I don’t recommend this!)
Pin Descriptions too long

8. Title + opinion + question
pin description title opinion question

Test and Analyze

Pin the same pin to different boards with different types of descriptions. Wait 24 – 48 hours and see what are your repin results.

which pin description is better

Notice which type of description gets you the best results. In my example above, the Description + Opinion is more successful than the title of the post.

Replicate this and see if it helps your repin count increase.

Pin Description Analysis

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  • http://www.supermommyclub.com Clare

    I haven’t tried split testing pins before. How on earth do you put titles in your pins?

    • http://pinterest-savvy.net Melissa Taylor

      I’m not sure exactly what you’re asking — you can edit the description when you pin something. Is that what you’re asking?

  • http://WWW.FUNDRAISERHELP.COM KIMBERLY REYNOLDS

    I FIND THAT IF YOU ARE USING RICH PIN TITLES, USING A SHORT OPINION FOR THE DESCRIPTION IS WHAT WORKS BEST.

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  • http://paintsewgluechew.blogspot.co.uk/2014/03/how-to-make-pig-pinata.html Diana

    Hi Melissa,

    This is a really great post.
    Im not sure that split pin testing of one or two posts would work for me, as I don’t get enough repines on any individual pin I post. Only about 10% of my pins get more than 3 or 4 repins, and unfortunately I only have 20 or so that got 50+ repins :( That said pinterest does generate about 50% of my blog traffic. Not sure how that works, as the numbers don’t stack up.

    I use what i like to see in a pin – a description of what I will see – an instructable /recipe / just a nice picture etc. I am also putting more effort into making sure the photo has a description of whats on the link, so when my comments get changed it is still obvious what I have pinned.

  • http://kimberleeonline.com/ Kimber Lee

    Great tips!

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  • Angela Stela

    Thanks for sharing all tips! Now I know how to make repinnable pinterest description.