So, don’t forget to check where your website traffic is originating.
Google Analytics can help.
1. Go go Google Analytics. (Sign up if you haven’t already.)
2. On the left sidebar, click on Acquisition. (This section used to be called “Traffic Sources.”)
What sites are your top referrers?
Be sure you’re dates at the top are the month you’re trying to track. You’ll want to compare your performance to previous months to see improvement or decline.
3. Now that you’re in Acquisition, click on All Referrals. Find Pinterest.com and click on that for the specific pins that sent you traffic.
4. You should see a screen like this with the top traffic pins for the month.
5. Click on each pin and take notes on the following . . .
What pins sent you the most traffic?
CONTENT (what topic?)
PIN IMAGES (pin characteristics?)
BOARDS (where were these originally pinned?)
6. Use these notes to inform your getting-traffic-to-your-website strategy for next month.
CONTENT (what other blog posts can you write and promote in these same topics?)
PIN IMAGES (how can you continue to make pins with these same characteristics?)
BOARDS (what boards should you always pin to?)
I want you to keep improving. The best way you can do this is to be informed and strategic.