I almost always recommend businesses join and use Pinterest as part of their comprehensive social media marketing strategy. In fact there are five important reasons why your business needs to consider being on Pinterest. Do you know what they are?
1. Your Customers are Not on Twitter
More people are on Pinterest than Twitter now. (Pew Research Center, 2014)
(Should you forget Twitter? Well, not entirely. But, I would recommend using Twitter less and Pinterest more.)
2. A Fifth of all Americans are on Pinterest
Check this out — 21% of U.S. adults are on Pinterest. (Pew Research Center, 2014)
3. Pinterest Converts to Money for You
According to Retail Solutions Online, the average Pinterest referral was $109.93 per order while Internet Retailer says, “Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value.”
4. You Can Curate A+ Content for Your Customers
You’re the expert in youur field — but you might not be an expert in everything your customers are interested in. So, use Pinterest to bring that content to your customers. (Without having to write any new blog posts!)
5. Women are on Pinterest – and that’s Important
80% of Pinterest users are women and we know that 85% of consumer purchases are made by women. women make the majority of buying decisions. So you want to go where the women buyers are — they’re on Pinterest.
Now, there are some business who do not thrive on Pinterest. . . Businesses with a large male customer base, for one. And businesses who sell services, not products, often struggle on Pinterest. That’s not to say that it’s impossible — but a lot more challenging.
If you’re wondering how to grow your business’ presence on Pinterest, I offer 1:1 consulting, Pinterest profile audits, and Pinterest social media management services. Email me for more information: firstname.lastname@example.org.