If you’re on Etsy or Teachers Pay Teachers, Pinterest is the perfect marketing platform for you. Your customers are there and they’re spending money. But are you pinning the BEST images to showcase your products?
You want to pin vertical images because they look better on Pinterest. Look at this side by side comparison:
Clearly the vertical image showcases the pillow best.
Here are two strategies to use vertical images:
1. Pin a different image and link to Etsy
Pin a vertical image that isn’t on your Etsy page.
To upload an image, click on the plus sign near your profile photo. Select upload a pin.
Once the photo is uploaded, go to your pins. Hover over that same pin and select the edit pencil. In edit, insert the correct URL (link) in the blank space and save.
Smart Pinterest marketing!
2. Pin goes to a blog post about product
Another strategy is to write a blog post which includes a vertical image of your product. Then, pin the image from your blog post. (Of course, your blog post must link to Etsy.)
The blog post images link to the Etsy sales page for the dirtastudio scrabble pillows.
Great marketing with a fantastic pin.
What techniques have you use that work well for Etsy entrepreneurs?