3 Easy Steps to Update Blog Archives for Pinterest

3 steps to update old blog posts for Pinterest
If you’ve been blogging for longer than a year, then you have blog posts that aren’t optimized for Pinterest. (I have 4 years worth on Imagination Soup. Ugh.)

It’s well worth going back to your popular posts (or posts that have potential) and optimizing them for Pinterest.

So very worth it.

Even though it’s work.

Here’s why. This week, I updated an old post and went from a lack-luster under-100 repins to over 1,000 in two days. Just because I updated the post for Pinterest. (And made an eye-catching pin!!)

Here’s what you need to do for each post to make it Pinterest ready.

Steps to Update Your Old Blog Posts for Pinterest

1. Revise the post for readability.

I’m a better blogger every year. If the post is several years old, I always rewrite, reword, reorder to make it better.

2. Update the image for Pinterest. Make sure it’s well-lit, beautiful, and vertical.

Change the images if you need. Or at the very least, add a vertical, pinnable image.

My original post had this (horrific) image:
archived image
(horizontal and ugly)

My updated post has this beautified image:
improved image on archived post
(vertical, eye-catching, beautiful)

3. Title all images correctly, including any that you didn’t update.

An image title directly off your camera will be something like DSC_040 or IMG_34.

A stockphoto might be istockphoto234879.

Neither title is Pinterest ready.

Retitle each image with the 1) title or your post or 2) description of the image using SEO-friendly language.

Your new image title could be something like 3 Steps to Making Homemade Ice Cream. Whatever the title is, make sure it captures the content of the photograph or blog post.

My original image was titled “5-finger-test-345×143”.

My new image is titled “just right reading level” but I have my pin it button set up to pin the title of the post.

So, Update and Pin

You can get new life out of your old posts — a fantastic option for when you need a blogging break over the summer. That’s what I’m looking forward to doing anyway.

Set a Realistic Goal

Don’t try to update all your old blog posts at once. That would take forever. Instead, set a realistic goal of doing 2 or 3 a week.

Do you have a similar blog update success story like mine? 

Go you!!

  • http://www.crystalstinytreasures.com Crystal McClean

    Thank you for the timely post, I’m just in the middle of going back and improving old posts. One at a time they go!

    • http://pinterest-savvy.net Melissa Taylor

      good for you!

  • http://motheringfromscratch.com Mothering From Scratch

    {Melinda} I’ve been doing this for the Rockstar board and have seen some nice success. I updated one early blog post and photo that didn’t see much traffic (because my blog was new) and posted it to the Rockstar board and it got almost 300 pins. It’s definitely worth the time and effort. Thanks for this info, Melissa! Your Rockstar class and board has been really valuable in growing our blog.

    • http://pinterest-savvy.net Melissa Taylor

      Yay! So happy to hear it’s making such an impact, Melinda!

    • denise


      Thank you for the inspiration!

  • http://www.lynnebauman.com Lynne

    Thank you for the great idea!


    • http://pinterest-savvy.net Melissa Taylor

      appreciate the comment, thanks!

  • http://Www.gigglesgalore.net Mariah @Giggles Galore

    Thanks for the information. Do you just update the post or publish a new one? Also, does changing the post have any negative effects on your SEO?

    • http://pinterest-savvy.net Melissa Taylor

      I update the old post. As far as SEO, I am not an expert but usually I feel like I’m improving SEO because I’m rewriting the content to make it better as well as correctly titling my photos.

  • http://www.mcngmarketing.com Vincent Ng

    I did the same thing for one of my blog posts, and noticed that the results for repins were much better than the original one. And going back and changing titles is so important. Another important thing to change is the alt tags, especially for sites with no pin it button.

    The official pin bookmarklet tool will take the description of alt tags from websites. So if the alt tag is really bad, then the description that automatically pops up is terrible. (This also depends on any other pin it buttons that may be running) But it’s so important to change those for every picture as well.

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  • http://www.debistangeland.com/blog Debi @ DebiStangeland.com

    Oh yeah, this is rockin! Totally awesome information and super helpful. I am putting it on my to-do list to go back and fix up some of my old posts. Thanks for the encouragement. Rock on sister!

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  • http://www.moneywisemoms.com Gina

    I just did this to an old post and Pinned it to one of my recipe boards. Now there are already 32 repins just in the past half hour! Now I need to figure out how to do some of the last six years’ worth of posts 🙁

    • http://pinterest-savvy.net Melissa Taylor

      just do a little at a time. I do 3 a week.

  • http://paintsewgluechew.blogspot.co.uk/2014/03/how-to-make-pig-pinata.html Diana

    Great advice melissa – my first pinned photos are woeful. Im also going back and adding alt names to my photos, something I didn’t do when I first posted. (Phew this blogging malarky can be time consuming!) I should also look at which photos can be updated.

    Ive also seen the advise to repost on google+ some of your older posts to give them a little love (if the topic is still relevant).

    • http://pinterest-savvy.net Melissa Taylor

      it’s true – then you don’t have to search far for content to share with your followers. 🙂

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  • http://www.thehealthydish.com Margarita

    Melissa, thank you so much for sharing!

  • http://www.justonlyhome.com/ Anne

    Thank you for the wonderful information. I’m still new and needing to work on both my pictures and my writing but am looking forward to the day when I will come back and make it all more beautiful!

  • John McLaughlin

    Thanks, Anne – such a simple yet power packed set of ideas.